VIVA TV CHANNELS
This website was redesigned to improve clarity, intuitive navigation, and content discovery, while aligning the interface with the updated brand identity.
Usability Improvements
The redesign focused on simplifying the user journey, improving readability, strengthening calls to action, reducing cognitive load, and making the interface easier to use for a broad, non-technical audience.
UX & Information Architecture
The Viva website redesign was shaped by hands-on audience insights gathered through the brand’s social media activity. Recurring user messages, questions, and content-access patterns revealed key navigation gaps, which were translated into a clearer and more intuitive site structure.
The information architecture was reworked around user logic and channel relevance, with wireframes created to support easier navigation, stronger content hierarchy, and faster access to key content areas.
Design Direction
Using Viva’s renewed brand materials as a foundation, the visual direction balanced clarity, emotion, and brand consistency. The design system included typography hierarchy, color usage, background visuals, and UI treatments, creating a clean, recognizable, content-focused experience.
Live Website
The final website was developed externally based on the UX architecture, wireframes, and visual direction created for the project. While some production changes were made, the live site remains grounded in the original structure, flow, hierarchy, and overall look & feel.
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