VIVA TV CHANNELS
Built and managed the digital presence of VIVA’s TV channels — turning daily drama content into high-engagement fan experiences across social platforms.
22M+
ORGANIC REACH
95%
NEW AUDIENCE EXPOSURE
530K+
CONTENT INTERACTIONS
Content Strategy & Series Planning
Built a content architecture shaped by episode airings, emotional peaks and audience behavior - turning drama moments into highly shareable, return-driven content.
Community & Emotional Connection
Crafted and managed Viva’s distinct brand voice - dramatic, relatable, and emotionally resonant - building trust, retention, and real dialogue with fans.
Visual Identity & Emotional Aesthetic
Built a recognizable visual and narrative identity - combining imagery, emotional triggers, and serialized storytelling to reflect Viva’s tone and captivate fans.
DREAM KOREA
A digital content platform built for K-culture audiences — combining viral edits, content and immersive storytelling to create strong audience connection.
950K
TOP SINGLE REEL VIEWS
7K
SHARES ON A SINGLE POST
0→2K+
ORGANIC FOLLOWERS GROWTH (6 months)
Structure & Thematic Navigation
Designed a strategic, user-friendly content system - using themed series and highlight navigation to keep followers exploring, saving, and returning.
Visual Identity & Storytelling
Curated visually compelling edits - blending authentic photography, graphic design, and emotional storytelling to create instantly recognizable content.
Organic Viral Reach & Growth
Grew the page organically from 0 to 2K+ followers in six months - with a single reel nearing 1M views, high save rates, and thousands of shares.
