Viva Tv Channels
Viva is a leading TV brand for daily dramas. As the channel’s social media lead, the digital content and strategy were developed and executed to shape fan experiences and drive ongoing conversations.
Viral Growth & Strategic Reach
Achieved 22.7M organic reach and ~30% follower growth by leveraging serialized drama, emotional storytelling, and trend-based strategies across platforms.
Community & Emotional Connection
Crafted and managed Viva’s distinct brand voice - dramatic, relatable, and emotionally resonant - building trust, retention, and real dialogue with fans.
Content Strategy & Series Planning
Built a content architecture shaped by episode airings, emotional peaks, and audience behavior - turning drama moments into highly shareable, return-driven content.
Visual Identity & Emotional Aesthetic
Built a recognizable visual and narrative identity - combining imagery, emotional triggers, and serialized storytelling to reflect Viva’s tone and captivate fans.
Top reels e.g.
Posts e.g.
Translation e.g.
Facebook insights
Instagram insights
